How to Secure Media Placements That Actually Matter

Posted
August 7, 2025
Author
Ana Marin
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Landing media coverage isn't about luck. It's about strategy that cuts through noise.

Most brands chase coverage like they're throwing darts in the dark. They blast AI-generated pitches to anyone with a press badge and wonder why journalists hit delete faster than they can say "exclusive opportunity."

Here's the truth: Earning media attention means earning respect first.

Stop Playing the AI Lottery

ChatGPT didn't make you a publicist. Those template emails flooding newsrooms? They're killing your chances before you even start.

Journalists can spot AI copies from the start. Same structure. Same buzzwords. Same soul-crushing sameness. 

The fix? Write like a human. Think like a journalist. Move like your story actually matters.

Three Moves That Actually Work

1. Build Real Relationships

Stop pitching strangers. Start building bridges.

Follow their beat. Read their work. Understand their angle. When you finally reach out, you're not another random email. You're someone who gets it.

2. Write Your Own Story

AI can polish your pitch. It can't craft your narrative.

Your story needs your voice. Your perspective. Your humanity. Use AI to sharpen your message, not replace your brain.

3. Target With Precision

Spray-and-pray doesn't work. Surgical precision does.

Research journalists who actually cover your space. Match your story to their beat. Make their job easier, not harder.

The Bottom Line

Media placement isn't about volume. It's about value. One targeted pitch that lands beats a hundred generic blasts that bomb.

Stop chasing attention. Start earning it.

Ready to move from noise to notice? Your story is waiting. Make it worth telling with Forge.